Regardless of the model they choose to adopt, it is a good starting point that allows the focus to be on how to make the relationship successful. “It’s more about understanding the customers’ business needs and translating those into design and infrastructure so they can consume our technology the way they want to in order to achieve their business outcomes.”įor new customers especially, Rohra observes, the consumption-model conversation is a great ice breaker. “All the things you’d normally have to do with the data, for example safety and security, is now done for you.”Ĭonsumption economics has allowed the conversation to shift from the product’s bells and whistles to the actual kind of performance and financial flexibility a business is looking for, adds Rohra. “The infrastructure just happens in the background,” he says. “So it’s not just a service that you pay by the drip, it’s also a steppingstone to migrate to the cloud,” she says.īy taking infrastructure out of the equation, Fondekar points out, consumption models allow CIOs to focus on business outcomes. By liberating CIOs from the strictures of a long-term capex commitment, Flex Subscription is not only providing financial and business flexibility, but also aiding organizations with their digital transformation and cloud journeys.Ĭonsumption-based offerings are an ideal starting point on the way to full cloud-based services, for example by way of providing backup, explains Rohra. “Cloud computing, managed services - be they remote or digital - are megatrends that are creating a shift to consumption economics,” says Rohra. Because the journey to the cloud is something IT leaders are already familiar with, consumption economics fits perfectly within that mold by helping make the transition even more seamless. By reproducing the kind of experience they have grown accustomed to by using the cloud, IT leaders can use the Flex Subscription service to access the same cloud experience on their premises as a waypoint on the cloud journey.Īn additional bonus is that Flex Subscription allows CIOs to choose who operates each piece of infrastructure, which translates into more flexibility and lower risk overall. “CIOs can just focus on their business outcomes without being locked in. It allows a fundamental shift in how CIOs think about their business, according to NetApp’s Head of Customer Experience Office, Biren Fondekar. Rohra highlights how this provides greater flexibility at the same time as involving lower financial risk.īeing able to avoid the constraints of a long-term capex investment in a service solution does not simply have the potential to save money, however. The pay-by-the-drip nature of the Flex Subscription contract means you can exit after a minimum term of one year. ![]() “Consumption economics fits around the budget envelope and allows IT teams to configure the service as they wish, in alignment with business outcomes,” says Sheila Rohra, Senior Vice President of Customer Success at NetApp. ![]() ![]() With uncertainty dominating people’s lives and affecting business plans, the ability to deliver on the specific goals they need to achieve - for example capacity and level of performance - against the backdrop of what their organizations can afford has become an even more pressing priority for IT leaders. By aligning IT economics to business priorities, the NetApp Keystone Flex Subscription offering provides an invaluable tool for CIOs looking for a pay-as-you-grow service. The impacts of the coronavirus pandemic have placed pricing flexibility in the spotlight for companies eager to access a seamless hybrid cloud experience without the financial burden of lengthy procurement cycles.
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